Our idea of ​​a stand is not just to create beautiful architecture: getting the visitor’s attention and leaving a memory of the visit requires more than a beautiful stand. The purpose of an event is to engage visitors emotionally and stimulate their curiosity. This can be done by consciously designing the emotion of a space. Emotional design has three dimensions; visceral (intuition), behavioral (reaction) and reflective (meaning). The goal is to create emotional spaces that can have a positive effect on communication. The exhibition design offers a unique opportunity to connect to visitors. The first objective is to elicit an experience with the Brand or the product; once an emotional space has been created and the consumer is intrigued, the space must be supported with content. Messages can be conveyed through traditional communication, made of graphics and videos, sometimes involving communication of interaction with the visitor is more effective. Through reflective reworking, the visitor will remember you even after the event. In the exhibition areas, emotions decide which companies we remember and which we forget.