Gaggia Magenta

Enter in the new era of Gaggia fully automatic machines. Gaggia Magenta combines 80 years of unique tradition, the highest italian excellence and the expertise of a professional barista, all in one.

We started by designing a coffee machine based on consumer needs in different countries. So from an idea three models were born with the same shapes but with different functions.


Client

Gaggia

Service

Design, Engineering, Packaging, Launch Video, How To Video

Year

2020